About Me



I believe every woman is creative and unique and can express themselves with their wardrobe and I seek to inspire women to pursue a creative, easy lifestyle. My lines are clean, simple, and sophisticated and I'm really good at Tetris.




 New York, NY — Oct 2015 - Present

  • Works with creative director on design from development to production: trend forecasting, inspiration, sourcing fabrics/trims, colour, design, sketch review, fittings, merchandising of each collection, photo shoots and styling, marketing, social media direction and website design
  • Heads fabric and trim purchasing from sampling to bulk
  • Created templates for all tech-packs, detail sheets, CADS, sample ordering etc.
  • Implemented the design process for the team to work from, leading to a more efficient development
  • Produces all creatives for social media; currently growing from 0 to 1500 followers +
  • Developed the voice and design of the brand
  • Led the design and production of marketing items such as tags, main labels, care labels and packaging
  • Establishes relationships with unique, third party vendors to gain wider audience


Associate Designer


 New York, NY — Jan 2015 - Sep 2015

  • Worked with creative director from development to production: trend forecasting to photoshoots
  • Developed design concepts and inspiration
  • Produced detail sheets, containing specific specs and finishings, and techpacks
  • Managed the cut-and-sew knits and wovens fittings 2 times a week
  • Established marketing plans and creative aesthetic for a re-brand to take the collection to the next level
  • Maintained all social media channels; Pinterest, Facebook, Instagram
  • Established a creative aesthetic for the re-brand of the company
  • Merchandised the brick-and-mortar store, including selecting third party vendors


Associate Designer


 New York, NY — Oct 2011- Dec 2014

  • Worked directly with VIP customers to develop custom season design packages photo samples
  • Updated and maintained line sheets, details sheets and tech packs through all development changes
  • Worked hand-in-hand with sales team to merchandise each season and identify key drivers
  • Attended multiple fittings every week and provided insight to tech designer on fit of each garment
  • Attended trade shows and assisted in sales and building of the booth


Visual Merchandiser


Short Hills, NJ — Jun 2007 - Oct 2011

  • Worked with the corporate visual team every concept week to create a clear visual impact for customers
  • Created visual directives to ensure accuracy of execution in other stores and maintained visuals


Suzanne Rae

New York, NY — Jan - Sep 2011

  • Assisted with the creative direction of the designer’s Fall 2011 collection designs and runway show
  • Worked directly with the pattern maker to create patterns as Suzanne’s sketches
  • Sourced trims and fabrics for NY factory to use


  • Created and marketed my own greeting card company; Be Lovely @Be_lovely_designs with 2K followers
  • Organized pop up shops in specific Madewell store locations for sales
  • Designed a 4 bottle collection of champagne labels for Bulles de Compitoir champagne, based in France
  • Bulles de Compitoir series #4 sold better than their last collections and placed in NYC for the first time