The 'EAISY Tee' Collection was a gifting program. Each t-shirt was thoughtfully designed with each girl in mind. The EAISY tee spread the word, feeling and message of the minimal, luxury collection.
Creating and maintaining a clean, high content, stylized Instagram account helped raise our followers to 2000+ before launch.
Creative e-blasts helped customers to get to know the brand.
SS16 Street Style for ET EAIS